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The Multi-Tiered Approach to Gaining Exposure and Credibility. Become a Repeat Source for the Media
Hosted by Moving Forward Small Business
Summary
The conversation focuses on strategies for impact in branding and storytelling, specifically in the context of small businesses. The guests, Neil A. Carousso and Joe Connolly, share their expertise as journalists and news reporters, offering insights on what makes a business or entrepreneur story newsworthy and how to approach narrating a brand story. They emphasize the importance of being genuine, personable, and succinct in communication, as well as the value of building relationships with journalists and leveraging earned media opportunities. The conversation also touches on the multi-tiered approach to gaining exposure and the need for preparation and practice when engaging with the media. In this conversation, Jimmy Newson interviews Neil A. Carousso and Joe Connolly about the importance of professional media production and how to leverage earned media for business growth. They discuss the value of clear messaging, the role of professional media in getting attention and targeting different audiences, and the impact of media coverage on businesses. They also provide insights on becoming a repeat source for media outlets, leveraging social media to amplify media coverage, and the importance of storytelling and behind-the-scenes content. The conversation concludes with tips for local businesses and the importance of budgeting for marketing.
Takeaways
- To make a business or entrepreneur story newsworthy, it is important to genuinely care about what you’re doing and communicate that passion to journalists.
- When pitching a story to the media, it is best to call and speak directly to reporters, as they appreciate hearing from the business owner themselves.
- Being succinct and focused in your pitch is crucial, as journalists are often pressed for time and need to quickly understand the value of the story.
- To resonate with a wide audience and skeptics, it is important to be genuine, authentic, and personable when narrating your brand story.
- Building relationships with journalists and being prepared for media opportunities, such as interviews, can help small businesses gain visibility and credibility.
- A multi-tiered approach to gaining exposure, including press releases, media appearances, and social media promotion, is necessary for effective brand storytelling.
- Practice and repetition are key to becoming comfortable and confident when engaging with the media and telling your business story. Clear messaging is crucial for capturing attention and engaging audiences.
- Professional media production can help businesses get the best product shots, media attention, and target different audiences.
- Being a repeat source for media outlets requires establishing credibility, being knowledgeable, and providing valuable information.
- Leveraging social media can amplify media coverage and reach a wider audience.
- Storytelling and behind-the-scenes content can be effective in showcasing a business and engaging customers.
- Local businesses can reach out to local media outlets and reporters to get coverage and build credibility.
- Budgeting for marketing is important for small businesses to ensure consistent growth and success.
Elevate your business and media strategy with actionable insights from our recent webinar replay, Maximize Your Media Presence. Unlock the power of impactful storytelling and strategic branding to significantly enhance your media visibility. Plus, explore the unparalleled benefits of our Strategy Alignment & Execution Membership for a hands-on approach to real-time strategy implementation, ensuring no business is left behind. Discover how our memberships not only provide you with exclusive access to a supportive community and significant discounts on our premium online courses, bootcamps, accelerators, and clinics but also offer bespoke press release services tailored to propel your brand forward. Don’t miss this opportunity to amplify your business growth and media influence. Visit Moving Forward Small Business now for more details and to become part of a movement geared towards your success.
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Kevin O’Leary: AI bossware can ID protesters and bar them from jobs
Produced by Neil A. Carousso, NewsNation
- Kevin O’Leary says his firms go ‘dark and deep’ on job applicants
- Anyone ID’d at protests isn’t considered any further
- Think about your future and your personal brand, he advises
(NewsNation) — In an interview on NewsNation’s “Elizabeth Vargas Reports” Thursday, “Shark Tank” star Kevin O’Leary said he’s using AI-powered bossware with the ability to weed out potential employees who have participated in pro-Palestinian protests.
“It’s happening right now as we speak. I’m just one firm doing this,” said O’Leary, who in addition to his experience in business also once campaigned to head Canada’s Conservative Party.
O’Leary said U.S. employers currently use technology, including high-resolution video scans, for these types of hiring needs. He pointed out that the technology used to identify people in crowds, like college protests, is getting better, which may mean those protesters’ future job prospects could get worse.
“When we dig deep into the dark web for your background, I’ll see you,” O’Leary said.
He told Vargas that it was easy for Vietnam War protesters to be anonymous in the age of grainy 16 mm news film. Now, in the world of HD video and identity technology, a job applicant whose image pops up in a protest video would be done.
“We don’t even consider that person. Why would we when we have lots of other people that aren’t burning stuff?”
O’Leary said if your passion for a cause is more important than your future career, “Go for it.”
“I’m not saying you shouldn’t do that. I think you should think about your future. Think about your career. Think about your personal brand,” he said.
And, he said, think about all the opportunities you’ll never know that you missed.
“You’ll never know what you didn’t get that loan, or that mortgage, or that job, or get that board seat.”
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Neil A. Carousso Joins Growing NewsNation Network
New year, new digs for Carousso Enterprises founder Neil A. Carousso.
After leaving WCBS 880 at the end of 2023, Carousso has joined NewsNation – America’s fastest growing cable news network – where he is producing “Elizabeth Vargas Reports” anchored by the former ABC “20/20” anchor.
“It’s a perfect fit for me to produce and enterprise meaningful and impactful stories in the U.S. and around the world that go beyond the political infighting in Washington,” Carousso posted on X.
“Elizabeth Vargas Reports” on NewsNation is slated to move from 6 PM ET to 5 PM ET, beginning January 22. “I’m happy to be working with [Elizabeth Vargas] and the entire team, which has been so welcoming, positive and energetic. Special thanks to Lee Harris, NewsNation’s director of integrated operations, and executive producer Adam Thomas for their belief and confidence in my work to hit the ground running in 2024.”
“Vargas Reports” bills itself as an unbiased evening news show. It broadcasts live from NewsNation’s New York City newsroom.
NewsNation announced Thursday a new primetime lineup that moves “Elizabeth Vargas Reports” from 6 PM ET to 5 PM ET, beginning Monday, January 22.
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Neil A. Carousso Departing WCBS 880
Carousso Enterprises founder Neil A. Carousso is leaving WCBS-AM New York at the end of the year to pursue a new opportunity that will be announced at the start of 2024. Barrett News Media covered Carousso’s career announcement here.
After six years, Neil A. Carousso is departing WCBS 880 in New York.
Carousso has worked the news and business beat since joining the station and reflected upon his time at the all-news station in a thread on X.
“It was never lost on me over the last six years that I have produced for many of the anchors and reporters whom I grew up listening to in the backseat of my parents’ cars,” Neil A. Carousso wrote, noting he relied upon the station during Superstorm Sandy. “It was the honor of a lifetime and I’ve made lifelong friends.”
He shared his admiration for former leader Tim Scheld and added that while he enjoyed his time working at the station, it is time to move on to bigger and better things.
“Working at (WCBS 880) never felt like a job for me. As my late mentor and friend and legendary WCBS 880 sports director and anchor Ed Ingles said, ‘If you love what you do, you’ll never work a day in your life.’ I never ‘worked’ a day in six years,” said Carousso. “As they say in the biz, ‘stay tuned.’
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WCBS Business Breakfast: Growth in the Hybrid Workplace
Presented by Dime Community Bank
By Neil A. Carousso and Joe Connolly
NEW YORK (WCBS 880) — The flagship WCBS Business Business Breakfast returns with an in-studio audience for the first time since the COVID-19 pandemic. Join Neil A. Carousso and guest co-host Rob Walsh from our sister station 1010 WINS for an inspirational hour focused on the return to office, the impact of hybrid work and new growth opportunities despite hot inflation and congestion pricing on the horizon.
You’ll hear from new Dime Community Bank CEO Stuart Lubow about the industries that are thriving this year and those in the best position to navigate New York City’s changed economy.
Our panelists are New York City Small Business Services Commissioner Kevin Kim, Bruce Mosler, the chairman of global brokerage at Cushman & Wakefield, and Jeff Rose, founder and president of chauffeured transportation service Attitude New York, which counts Saturday Night Live, the Tonight Show and several Broadway productions among its clients.
You can watch the WCBS Business Breakfast on this page, beginning Wed., October 25 at 9 AM.
Executive Produced by Carousso Enterprises, LLC.
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