UWS small business finds new customers on e-commerce store
By Neil A. Carousso
NEW YORK (WCBS 880) — Retailers that have grown their e-commerce platforms are the ones that are surviving the pandemic.
Sylvia Parker owns Magpie – a gift store on Amsterdam Avenue between 83rd and 84th Streets on the Upper West Side. She told Joe Connolly and Neil A. Carousso on the WCBS Small Business Spotlight, sponsored by BNB Bank, “now is the time” for retailers to focus on building and growing their online presence.
“I know shop owners are really busy, but if they can take these couple of extra minutes or whatever to do it, then it’s worthwhile, obviously worthwhile,” she said.
Parker, with the help of a “tech savvy staff member,” recently built a new website using a “big e-commerce” platform that has templates. Her product photos stand out on the easy-to-navigate online store. She told WCBS 880 that she purchased a portable photo booth for about $100 from a local camera store to take product photos for her website and Instagram page.