Small Business Comeback Tour: Little City Books

By Joe Connolly and Neil A. Carousso

HOBOKEN, NEW JERSEY – This traditional bookstore in Hoboken is thriving.

Joe Connolly talked to Donna Garban, co-owner of Little City Books, on this installment of the WCBS Small Business Comeback Tour, sponsored by PSE&G.

Little City Books is coming off a superb Halloween weekend for book sales. Garban said some reading habits have changed during the COVID-19 pandemic with more interest in current events and politics.

“Because we’re a music town, historically, we have a really good music section,” she said. “There’s a new book out that we just got called ‘Renegades’ and it’s the conversation between Barack Obama and Bruce Springsteen. Being a Jersey store, that’s selling really well.”

Their most popular genre continues to be literary fiction.

On the video above, Garban also explains how some pandemic changes such as the popularity of outdoor dining have helped usher in foot traffic to Little City Books.