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What employers and employees can do to advance in the pandemic economy
Post Views: 712By Neil A. Carousso
NEW YORK (WCBS 880) — Now may be a good time to take steps to advance your career or grow your business.
With millions out of work and traditional jobs disrupted by the pandemic, there are new jobs and skills in demand, which Joe Connolly and Neil A. Carousso explore with former U.S. Department of Labor official Jane Oates on this week’s WCBS Small Business Spotlight, sponsored by BNB Bank.
Oates served as assistant secretary for the Employment and Training Administration from 2009 to 2013 and was executive director for the New Jersey Commission on Higher Education and Senior Advisor to former Gov. Jon Corzine from 2006-2009.
She is currently the president of WorkingNation – a non-profit that examines the changing workforce and offers solutions for adapting to challenges such as those brought on by the coronavirus pandemic.
“You have to know what your skills are. It’s no longer just doing job title to job title,” she explained.
Oates told WCBS 880 those out of work and/or looking to change careers should try to use their existing skills that can apply to parallel industries that may value them more.
“So, can I go from being, you know, a banker to a middle school math teacher? It’s not going to be a straight line. It’s going to be a rich pathway that has lots of circles,” she said, adding, “So, you have to make sure you can articulate to yourself and others what your skills are.”
The former Boston and Philadelphia public school teacher added some may have acquired job skills in their day-to-day lives, including volunteer and extracurricular activities.Technology and digital skills are in high demand right now and new jobs are being created in the pandemic.
Indeed lists numerous software development and information services jobs on its site.
There were 1.5 million new applications for Employer Tax Identification Numbers in the third quarter of 2020, according to the U.S. Census Bureau. That’s a 77.4 percent increase of new business applications from the second quarter.
“I think what we’re seeing is a lot of innovators and that’s what we’re known for, right, that’s what the United States is: we’re a nation of innovators,” Oates said.
As a mentor for emerging technology startups in education, she told Connolly and Carousso that she has learned of an influx of investments in the space over the summer.
Meantime, operating businesses are preparing for their future. Oates said many companies have started using staffing agencies to train young workers – many recent college graduates – to develop their talent pools.
One staffing agency she mentioned on the WCBS Small Business Spotlight is Houston-based Talent Path; they provide career development for recent graduates so they are “work-ready.” On its website, Talent Path writes, “colleges and universities don’t always know the pressing technology needs of employers.” The firm aims to bridge that “disconnect.”
“We’ve seen a lot of it all over the country and New York always has been a place where staffing agencies have been a vibrant source where employers can kind of see before they buy,” Oates said.
The former Labor Department official named Revature, Genuent and Optimum Healthcare IT as other qualified staffing agencies.
“I also think (employers are) waiting to see what the longer term trends are going to be,” said Oates, continuing, “I mention healthcare, what’s going to happen permanently with telemedicine, and quite frankly, what’s going to happen permanently in terms of people working full-time remotely?”
She pointed to her own experience working longer hours at home and worries about family relationships being harmed because people cannot physically get away from their jobs. She also expressed her concern about adverse unintended consequences surrounding career advancement of which, she said, employees and employers should be aware.
“If you can’t impress somebody on the work site, if they can’t walk past you or have you come into a meeting – a meeting that you might not have been invited to originally – and have you really impress them with your knowledge and skills, I think that will be bad for the upward mobility, professionally, for so many people,” Oates said.
Hear ideas on how to combat these challenges and the steps you can take now to advance your career or business on the WCBS Small Business Spotlight Podcast on the RADIO.COM app or the media player above.
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The 880 Weekly Rewind: Congressional Elections and Whether ‘Microclusters” Will Soften the Economic Devastation
Post Views: 651NEW YORK (WCBS 880) — We dig into the final presidential debate and the local congressional elections on November 3 plus a Bronx mom shows us the economic devastation of the pandemic in places hit hardest. And, we bid farewell to WCBS 880 anchor Vickie Allen who retired after 29 years at the station.
You can listen to The 880 Weekly Rewind with Lynda Lopez Friday nights at 7 PM ET for a deeper dive into the top local, national and international stories of the week, featuring interviews with newsmakers and the Week/Month In Sound audio file.
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WCBS 880 business tips: 5 ways to change your sales
Post Views: 915By Neil A. Carousso
NEW YORK (WCBS 880) — Business owners are changing the way they sell to recover and grow during the coronavirus pandemic.
All three entrepreneurs on the WCBS BNB Bank Virtual Business Breakfast panel with Joe Connolly have adjusted their sales operations and strategies, increasing revenue as a result; they share advice to other owners on how to boost sales even in this tough economic climate.
1. Reduce Overhead
Satisfi Labs Co-Founder and CEO Don White says vendors are currently offering incentives for suppliers. You may be in a good position to negotiate.
#1 Reduce overhead@TheDonnyWhite tells @JoeConnollybiz how he cut costs at his tech company @satisfi at the outset of the pandemic before doubling his sales.
See 5 Ways to Change Your Sales: https://t.co/8BgOJhLsMr
?: @NeilACarousso pic.twitter.com/oThSrlfS3q
— WCBS Newsradio 880 (@wcbs880) October 22, 2020
“Now is a great time to shop for a better rate or a better priced option,” White said. “We were able to reduce our health costs by 40 percent going into 2021 just because of how we worked with our partner who wanted to retain us, and even though it’s 25 employees, they were very interested in offering us the ability to do that.”
The savvy tech entrepreneur says now is a great time to reduce your overhead going into next year.
2. Pivot to Boost Revenue
NTWRK president Moksha Fitzgibbons says small retailers should pivot online and attempt to move their current customer base to their e-commerce platform.
#2 Pivot to Boost Revenue
Moksha Fitzgibbons at @NTWRKLIVE developed an e-commerce platform for retailers to sell their products on a live stream.
See 5 Ways to Change Your Sales: https://t.co/8BgOJhLsMr@JoeConnollybiz @NeilACarousso pic.twitter.com/dtCSwJFFsR
— WCBS Newsradio 880 (@wcbs880) October 24, 2020
“I would say do as much as you can to build that online revenue and try to grow that as efficiently, as effectively as you can, and then, reopen that store in a safe way to bring back your customer base, as best you can, and introduce them to your online piece,” Fitzgibbons said in response to an audience question from Anita Manfredonia who owns a boutique in Flushing, Queens named Pippy & Lily.
NTWRK is a livestreaming e-commerce application that has helped retailers pivot from brick and mortar to grow digital sales.
One example Fitzgibbons shares on the Virtual Business Breakfast is Chelsea-based artist Mr. Flower Fantastic who designs elaborate floral pieces for live events and showcases, including making a floral masterpiece of Serena Williams’ Nike Air Max 97 sneaker for the 2018 U.S. Open. NTWRK has a creative content deal with MFF that will rake in “seven figures plus” in revenue this year after event cancellations temporarily set the floral artist’s business back.
3. Know Who Your Customers Are
A key to changing your sales is understanding who your customers are by digging into your transaction data and social media analytics.
“Influencer marketing” is the new word-of-mouth marketing. Happy to hear from a Queens boutique owner who will carry 3 Moms Organics’ product in her holiday baskets after watching the Virtual #WCBSBizBreakfast with @JoeConnollybiz.
See more sales tips: https://t.co/QaIkJwj5F8 https://t.co/UA9I8t9lWz
— Neil A. Carousso (@NeilACarousso) October 25, 2020
“When we saw that it was a reorder, we put a handwritten note in there with an extra two-ounce bottle thanking them for ordering from us,” Jennifer Decker of Long Island-based 3 Moms Organics said of her personal touch.
Her customers became the company’s most influential spokespeople during the pandemic as they made their own posts and videos explaining and showing how their DEET-free product TickWise works to repel ticks and insects.
A combination of genuine influencer marketing and targeted Facebook advertisements accelerated 3 Moms Organics’ sales over 1,000 percent this year.
4. Help Others Who Are Struggling
White shared his conviction that the business community should help others who have been laid-off due to this crisis. One way to do that is through virtual networking made easier on LinkedIn.
#4 Help Others Who Are Struggling@TheDonnyWhite of @satisfi answers @LeslieHTayneEsq’s question about networking in a way we never thought!
Watch 5 Ways to Change Your Sales: https://t.co/8BgOJhLsMr@JoeConnollybiz @NeilACarousso @bank_bnb pic.twitter.com/efHyp91uIJ
— WCBS Newsradio 880 (@wcbs880) October 27, 2020
“Some of those relationships have really benefited our company,” White said, noting that was not his objective. “I was able to provide them some benefits of either talking through what opportunities they were looking for, ways they can potentially help us, and then they would in turn say, ‘well, how can I help you?’ There was a reciprocal opportunity.”
His startup’s revenue doubled after shifting his sales operations from a regionally focused sales team to a vertical sales team whereby staffers focused on areas of expertise rather than geographic location since business travel was halted.
5. Be a Business for the Future
Fitzgibbons believes consumer behavior has changed permanently and entrepreneurs should look to fulfill needs in the marketplace.
#5 Be a Business for the Future@NTWRKLIVE president Moksha Fitzgibbons notes there are new needs in the pandemic economy and consumer behavior may have changed permanently.
See all 5 Ways to Change Your Sales: https://t.co/8BgOJhLsMr@JoeConnollybiz @NeilACarousso @bank_bnb pic.twitter.com/bfM7QpeLJV
— WCBS Newsradio 880 (@wcbs880) October 29, 2020
“I used to go to Whole Foods all the time and now I order it through Amazon Prime.
I don’t think I’ll ever go back to a Whole Foods or certainly not with the frequency that I once did,” he shared, adding, “You need to think through that need case and make sure that you are well-positioned to be a business for the future and not one of the past.”Watch the WCBS BNB Bank Virtual Business Breakfast with Joe Connolly here.
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UWS small business finds new customers on e-commerce store
Post Views: 875By Neil A. Carousso
NEW YORK (WCBS 880) — Retailers that have grown their e-commerce platforms are the ones that are surviving the pandemic.
Sylvia Parker owns Magpie – a gift store on Amsterdam Avenue between 83rd and 84th Streets on the Upper West Side. She told Joe Connolly and Neil A. Carousso on the WCBS Small Business Spotlight, sponsored by BNB Bank, “now is the time” for retailers to focus on building and growing their online presence.
“I know shop owners are really busy, but if they can take these couple of extra minutes or whatever to do it, then it’s worthwhile, obviously worthwhile,” she said.
Parker, with the help of a “tech savvy staff member,” recently built a new website using a “big e-commerce” platform that has templates. Her product photos stand out on the easy-to-navigate online store. She told WCBS 880 that she purchased a portable photo booth for about $100 from a local camera store to take product photos for her website and Instagram page.
“That was something that we did sort of sporadically before and I think it’s more and more important,” Parker said of posting on Instagram, nothing frequency is important to growing a following.
Magpie is closing in on 800 followers on Instagram.
View this post on InstagramA post shared by Magpie (@magpienewyork) on
“I think it’s another way to present ourselves to the public, especially for a lot of our customers now who are no longer in the city or are from out of town,” Parker said.
She told Connolly and Carousso she has to be cognizant of what’s in stock at all times before putting products on her website; they have more than 100 items available for purchase. Magpie, which opened in 2012, sells mostly hand-made products from bags to jewelry to home decor, and of course, masks.
“I think that people generally do appreciate that we have something special to offer,” Parker said, adding, “This gives us an opportunity to think, ‘well, what are the things that we can do that really differentiate us? What can we do to make the experience special for our customers?'”
She said e-commerce is part of the long-term strategy for her business and has to be for any shop owner. When she reopened her store, though, Parker told WCBS 880 her customers expressed how happy they are that she has stayed in business.
Hear ideas for building and improving a profitable e-commerce store on the WCBS Small Business Spotlight Podcast on the RADIO.COM app or on the media player above.
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The 880 Weekly Rewind: How Amy Coney Barrett Would Reshape the Supreme Court, Trump and Biden Dig in their Heels and New Jersey’s Mail-In Election
Post Views: 636NEW YORK (WCBS 880) — Judge Amy Coney Barrett faced questioning from the Senate Judiciary Committee ahead of their scheduled vote Thursday to send her Supreme Court nomination to the full Senate. WCBS anchor Lynda Lopez examines her judicial record with Bloomberg News Supreme Court reporter Greg Stohr. 18 days from the election, President Donald J. Trump and Democratic nominee Joe Biden hold competing town hall events and we check in on New Jersey, which is holding its first-ever primarily mail-in election. Plus, listen to our Week In Sound audio file, produced by Neil A. Carousso.
You can listen to The 880 Weekly Rewind with Lynda Lopez Friday nights at 7 PM ET for a deeper dive into the top local, national and international stories of the week, featuring interviews with newsmakers and the Week/Month In Sound audio file.
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