Small Business Comeback Tour: The Scout Guide Bergen County
By Joe Connolly and Neil A. Carousso
BERGEN COUNTY, NJ (WCBS 880) — This hyper-local community news resource goes the extra mile to support small businesses.
“We’re Bergen County girls,” said Chris Doherty who joined her co-editor Eileen Sweeney on the WCBS Small Business Comeback Tour, sponsored by PSE&G.
Together, Doherty and Sweeney curate and share positive stories of local businesses across Bergen County, which is one of 65 current markets in The Scout Guide network.
“We really get to know their story, and then, our goal is to tell the story to our community,” Doherty said.
That includes personalized photo shoots that Doherty and Sweeney organize with local photographers for stories featured in their annual print guide. Volume 2 of The Scout Guide Bergen County was released in January.
“We mailed about 10,000 to targeted mailing routes (and) we have the other 5,000 or so scattered throughout Bergen County at our brick-and-mortar stores ready to get our businesses’ message out to our local community,” noted Sweeney.
See more about The Scout Guide and how they promote local businesses on the WCBS Small Business Comeback Tour video above.